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59th Parallel

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At 59th Parallel, we craft bespoke social media strategies that make your brand unforgettable and keep your audience coming back for more. With our boutique approach, every idea is tailored, every detail considered, and every campaign built for impact while reflecting the essence of who you are.

Our Team

Natasha Pal - Founder - Founder & Chief Everything Office

Natasha Pal is the one steering the ship (and occasionally rocking it) at 59th Parallel. With over two decades of experience in PR and marketing, she has worked with some of the most recognized brands and individuals in India and beyond. Before founding the agency, she held a senior role at Vaishnavi Corporate Communications, one of India’s largest PR firms, and later was CEO of Vitcom Consulting, a boutique agency specializing in entertainment and lifestyle. Her portfolio is as diverse as it is iconic. She handled PR for brands like the Tata Group, Taj Hotels, Resorts and Palaces, Star TV, Channel [v], Salvatore Ferragamo, NDTV Imagine, Westside, Raymond Ltd., Aston Martin, Marriott Hotels’ international portfolio, and Qatar Airways. On the celebrity front, she’s shaped the journeys of trailblazers like Priyanka Chopra Jonas, spearheading her brand image as she transitioned onto the international stage across music, film, and television and Mrs. Nita Ambani, whose cultural influence speaks for itself. Whether its public relations or digital marketing, her work has always been about creating presence with purpose. At the helm of 59th Parallel, Natasha holds the title of “Chief Everything Officer” for good reason. She balances strategy with creativity and seriousness with spirit, making sure every project leaves a mark. Her leadership continues to position the organisation as a trusted partner for individuals and brands looking to stay relevant to their audience. Behind the scenes, she is deeply invested in mentoring her team and fostering an environment defined by boldness, originality, and meticulous attention to detail.

Luca - Chief Paw-ductivity Officer

Luca is 59th Parallel’s Chief Paw-ductivity Officer and the heart of our agency. He sits in on team meetings, offers vibe-checks during recruitment, and brings his star power to our social media reels. With his pawsitive energy and sharp instincts, Luca makes sure the workplace stays welcoming, creative, and full of good vibes. He’s quick to sniff out tension and remind the team when it’s time for a stretch or a snack. Beyond boosting morale, Luca contributes to the agency’s culture in subtle but meaningful ways by keeping stress levels down and reminding us to “paws” for what matters. He helps set the tone for collaboration and keeps spirits high with playful antics that spark laughter and creativity. His presence adds warmth, balance and a little mischief to even the busiest days. At 59th Parallel, Luca isn’t just a mascot, he’s proof that a little wag can turn a ruff day into a brighter one.

Sonali Bachwani - Head of HR - Chief People Officer

Sonali Mathias-Bachwani brings nearly 30 years of people wisdom to the table as an HR leader and globally certified Master Trainer in Leadership. She held a senior role at Colgate-Palmolive, where she shaped Learning & Development, Employee Engagement, and Internal Communications. She has delivered 100+ training programs across Asia that helped business executives and senior leaders improve their skills and create a lasting impact. With expertise ranging from Performance Management to Capability Development and Organizational Design, Sonali has worked with teams across industries to build stronger cultures and happier workplaces. Now, as Head of HR at 59th Parallel, she leads the design of HR policies, performance systems, recruitment, and training programs ensuring the agency is powered by top quality talent that keeps raising the bar.

Dhratik Patel - Head of Design

Dhartik Patel is the visual powerhouse at 59th Parallel, creating design that is both eye- catching and meaningful. With a diploma in Computer Graphics from Cambridge University and a strong background in the marketing and advertising industry, he is fluent in the language of visuals from brand graphics to creative photo and video edits. Skilled in Adobe Illustrator, Photoshop and Digital Marketing, Dhartik ensures every design not only looks great but also works hard for the brand. As Head of Design, Dhartik leads the design and video team and oversees the agency’s visual identity, maintaining the quality, consistency and impact of all creative work.

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Careers

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At 59th Parallel, we work with some of the most influential artists and brands in the entertainment, fashion, and lifestyle industry. From award-winning actors and production houses to startups and IP creators, we help our clients leave a lasting impact on the industry.

Jump-start your career in the Parallel Universe!

Here, we don’t just build brands, we build careers. Our team thrives in an entrepreneurial, fast-paced, and collaborative environment where every voice makes an impact. This isn’t a place where you clock in and blend in. This is where you grow, experiment, and shape the way stories are told
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We seek individuals with excellent interpersonal skills, a unique aesthetic, and the confidence to share bold ideas. Curiosity, adaptability, and a willingness to take initiative matter just as much as creativity. Whether you’re passionate about social media or design, what sets you apart is your ability to think differently, work well in a team, and push projects forward with drive and ownership.
What you’ll get here: hands-on learning that goes beyond theory, real exposure to the entertainment industry, and the opportunity to work on projects that actually move the needle. You’ll be mentored by a team that values collaboration as much as independence, and you’ll have space to test your ideas and build your skills. At 59th Parallel, growth doesn’t just mean adding skills — it means building influence and taking strategic ownership of projects that matter. You’ll make an impact on both the brands we handle and the team you work with, helping drive the organisation forward.

Content Team

Our content team is a group of versatile all-rounders who cover everything from client servicing and copywriting to content creation and campaign strategy. They think about the bigger picture, planning how each post, caption, and idea fits into a client’s voice and long-term goals while also diving into the day-to-day of execution. Whether it’s writing, brainstorming fresh concepts, coordinating with the design team, or managing on-ground shoots, they keep projects moving and clients happy. Their mix of creativity and strategic thinking helps ensure the content we put out isn’t just engaging, but purposeful too. They’re the execution behind our big-picture thinking, shaping ideas into content with impact.

Design/Video Team

Our design and video team brings ideas to life on screen, making sure every video, reel, and campaign looks polished, engaging, and on-brand. From creating motion graphics and video edits to designing layouts and brand assets, they translate concepts into visuals that move and connect. Working closely with the content team, they ensure that storytelling and visuals flow seamlessly, so every frame feels consistent and purposeful. Whether it’s creating a reel, producing social videos, or shaping larger campaign materials, their creativity and attention to detail make sure our work stands out while staying true to each client’s identity.

Interns

Our interns aren’t here to just observe, they’re trusted to meaningfully contribute from day one. We make sure they’re given responsibilities that add value to the organisation while helping them grow through real, practical experience. They get involved in creating content plans, drafting captions, curating ideas, shooting reels, and supporting live client projects. Beyond execution, interns also take part in brainstorming sessions, research, and performance tracking, so the work they do feels impactful rather than busy work. In turn, their fresh perspective and enthusiasm add energy to the team and often spark ideas we wouldn’t have thought of otherwise

Think you’d fit right in? Write to us at HR@59thparallel.co.in - we’d love to hear from you!

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Let's work together

Got an idea? We've got the team. Contact us at collaborate@59thparallel.co.in and let's create something extraordinary together.